Apple has been the subject of countless internet spoofs this month following the release of its new watch - and now the jokers are taking aim at the firm's 'flexible' iPhone 6 Plus.
Over the last 24 hours, #BentGate, #BendGate, and #BendGhazi have been trending on Twitter.
The social media storm is surrounding claims that Apple’s latest handsets change shape when placed in the pocket of a tight pair of jeans.
And while Apple has remained silent on the issue, the world has decided to give its amusing take on the controversy with spoof photos - that have now gone viral.
Another user posted an image of a traditional London telephone box, bent in half, captioned: 'I put my new phone in my back pocket #bendgate.'
Even celebrities are being brought into the controversy. One image shows Uri Gellar, the illusionist famous for bending spoons, attempting to bend the iPhone 6 with his mind.
Crumpled: The social media storm surrounds claims that Apple's new iPhone 6 and 6 Plus change shape when placed in the pocket of a tight pair of jeans
Destroyed: Twitter user, Shaun Moynihan from North Carolina, tweeted a pictured of a crumpled MacBook with the caption: 'Careful to NOT put your MacBook Pro in your back pocket'
Latest design: It is believed that the thinner model, in addition to the use of aluminium metal in its design, causes the frame to deform. Pictured is a spoof advert showing the iPhone 6 Plus after a week
Meanwhile, a post about an iPhone 6 repair kit shows a photo of a simple wooden rolling pin to iron out the kinks.
Another anonymous user created an advert for Apple with the strapline: 'Not just a bigger display. A bendable display.'
The advert goes on to say: 'It's one thing to make a bigger display. It's something else entirely to make a bigger bendable display with brilliant colours and higher contract at even extreme viewing angles.
'But that's exactly what we did with the new Retina HDB display*.
'*Viewing angles may vary from pocket to pocket.'
Since the iPhone 6 Plus (pictured) launched on Friday, reports have emerged that 'a small but growing number' of owners are claiming the frame bends if the device is left in pockets for an extended period of time. An Apple support employee has since revealed the firm may replace bent devices - but only on a case-by-case basis