After days of sleeping rough outside flagship stores, eager Apple fans have finally got their hands on the iPhone 6 and iPhone 6 Plus.
Where are the women? People queue outside an Apple shop in London this morning. Demand is so high that people have been selling their place in queues for thousands, and Apple has been limiting customers to two phones each
Sam Sheikh, 27, based in east London said heíd been waiting there for more than three days to bag his gold coloured iPhone 6 Plus, and was the first customer in the UK to get his phone.
Standing at the front door of the shop he said: 'Iím very excited. I came last week and started queuing with my friends.
Last time this happened, unfortunately I couldnít get the phone I wanted. So this time I decided I had to get it...I didnít want to lose out.'
Security staff kept people inside huge festival style barriers that stretched the entire length of Covent Garden up to the Royal Opera House entrance - some 320 metres.
Mr Sheikh's friend Jameel Ahmed, 26, from Harrow, added that heís excited to test out his new phoneís features.
The wait is over: After days of sleeping rough outside flagship stores, eager Apple fans have finally got their hands on the iPhone 6 and iPhone 6 Plus. Pictured are Jameel Ahmed (right) and Sam Sheikh (left), the first two customers to get their hands on the new iPhone 6 at Apple's Covent Garden branch in London this morning
'Iím very happy,' he said. 'The last time I queued for it in Regent Street I didnít get the gold one.
'I was very sad. This time Iím getting the £699 64GB model. Itís the one I want and Iím looking forward to testing it out.'
Specialist gadget insurer Protect Your Bubble surveyed the queue outside Apple's Regent street in London, which started to form on 8 September - the day before Appleís launch event in Cupertino.
It found that 41 per cent of Apple fans were waiting in line for the iPhone 6 Plus, 30 per cent for the iPhone 6, and 29 per cent were queuing for both handsets.
More than a quarter (26 per cent) of queuers said the larger screen on both phones - compared to the screen size of the 4-inch iPhone 5S Ė was the feature they were most excited about, followed by the new design (18 per cent) and the prospect of longer battery life (18 per cent) as promised by Apple.
However more than a third (35 per cent) doubted the battery on the new iPhones would last noticeably longer.
An overwhelming 62 per cent said they would use Apple Pay when it arrives in the UK, although almost a quarter of those surveyed (24 per cent) had never actually heard of the tech giantís new mobile payment system.
When asked about the Apple Watch, unveiled at the same event as the iPhones, 53 per cent said they would not buy one when it goes on sale next year.
The queue - which had attracted almost 2,000 people by the time doors opened Ė was dominated by men, with the ratio of men to women at 8:2.
The average queuing time among the first 100 people in line was 13.5 hours, although the queue formed around 260 hours before doors opened.
Crowded: Hundreds of customers - mostly men - were waiting outside the Apple Store in Covent Garden for the iPhone 6 launch this morning. Security staff kept people inside huge festival style barriers that stretched the entire length of Covent Garden up to the Royal Opera House entrance - a distance of around 1,050ft (0.2 miles)
Excited: A member of the public celebrates at the launch of the iPhone 6 at the Apple store Covent Garden today
See the long que
Global success: Apple employees prepare the newly released iPhone 6 for sale at the Apple store in Berlin today. Handsets have been limited to two per customer
One angry fan yelled at police outside the store, complaining about queue jumpers before officers moved him to the back of the line.
'It's unfair! I've been waiting here for whole night,' the man yelled.
Apple had enforced a strict embargo that prevented retailers from displaying the new phones or boxes bearing the product before 8am AEST.
The queue at Sydney's flagship Apple store stretched for several blocks throughout the city and was nearly half a kilometre long well before the shop even opened.
'It's exciting, like a festival,' said one queuer, Jin Sik Kim, who had been there for about 22 hours.
Apple says it received four million pre-orders in the first day, up from the previous high of two million for the iPhone 5 two years ago.
In Japan, the new iPhones are now being sold without a SIM lock for the first time, with huge numbers of fans pushing through the doors of Tokyo's Apple stores.
And buyers from China, who have missed out of the latest iPhone launch, were among the first in line to get their hands on the Apple gadgets.
People with prime spots outside these shops were also able to earn money for being so keen - with one place in New York being sold for $2,500 (£1,500).
IPHONE 6 AND 6 PLUS COMPARISM