Apple announced Monday that it sold more than 10 million iPhone 6 and iPhone 6 Plus units during the first three days the devices were on sale in stores, setting a new record for opening weekend sales.
“Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier,” Tim Cook, Apple’s CEO, said in a statement. “While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.”
As multiple analysts pointed out, Apple opening weekend sales are more an indication of supply than demand. Several analysts predicted that Apple would top the previous year’s opening weekend sales record of 9 million iPhone sales, but they were split on how much it would beat it by.
Two years ago, Apple reported sales of 5 million iPhones over opening weekend, coming in below analyst estimates and sending the stock on a precipitous decline.
Apple unveiled the 4.7-inch iPhone 6 and the 5.5-inch iPhone 6 Plus at a media event earlier this month and previously announced that pre-orders for the devices topped 4 million units in just the first 24 hours.