Owners of the new iPhone 6 Plus have been surprised with an unintended extra feature dubbed 'bend gate'.
Since the new model launched on Friday, reports have emerged that 'a small but growing number' of iPhone owners claim the body of their latest Apple smartphone bends after the device is left in pockets for an extended period of time.
Others took to social media, facetiously thanking Apple chief executive Tim Cook for the 'flexible display' on their new gadget.
One forum user known as 'hanzoh' claimed his iPhone 6 plus was 'slightly bent' after he drove with the device in his pocket.
'The 6 Plus was about 18 hours in my pocket while sitting mostly,' Hanzoh said.
'As I lay it on the coffee table and sat down on the couch to relax from the drive, I saw the reflection of the window in the iPhones slightly distorted.
'Now I lay it flat with the display side on the table, take a look.'
As did Sony's Xperia Z1.
Other devices have been released recently that were specifically designed to have a curved frame, including the LG G Flex and the Samsung Round.
Both devices were said to be more comfortable to hold, and easier to place in a back pocket.
Apple announced on Monday it sold over 10 million of its 'bigger than bigger' model, setting a new record since it launched three days after the launch on Friday.
The basic 4.7-inch model iPhone 6 is retailing from AUS $869, US $199 and £539, while the 5.5-inch iPhone 6 Plus is on the market from AUS $999, US $299 and £619.
Australia was one of the first countries in the world to launch Apple's newest handset.
Apple has not yet responded to MailOnline's request for comment.