Without a doubt, online marketing is crucial for startups and SMEs. Not only will online channels give your brand exposure, but it will also help build authority in your particular niche. However, for a growing business , you should never completely put offline marketing off the table.
Keep in mind that some of the biggest brands known to man today are built with offline marketing tactics. However, unlike before, you do not need a big marketing budget to give your brand a big boost.
Here are some low-cost offline strategies you need to consider:
1. Event sponsorship
Many event organizers, from non-profit fundraisers to other small events organized by schools or small groups, look to businesses to offset some of the event costs.
In exchange for a donation or sponsorship package, event organizers typically display a banner or other advertisement for the contributing business. By sponsoring an event, you can get your company’s name in front of potential customers.
2. Make good use of your business card
Using business cards to lure in prospects is probably one of the most cost-effective offline marketing tactics. To make the most out of them, you need to drop them anywhere you can.
To spice up your business card, you can include a QR code that leads to your website when scanned with a mobile device. Simply use a free QR code generator and copy the image to your business card design.
Relating to industry leaders and people who are regular users of your products/service, and potential customers would get words about your business out there.
Join clubs, business groups, and associations that attract prominent business leaders. Get to know people who may know potential customers of your business and request for ways you can be in touch to market your business.
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