to become chelsea's new shirt sponsor after a 5years successful spell
Chelsea Football Club is delighted to unveil The Yokohama Rubber Company Ltd as our new Official Shirt Partner in our largest-ever commercial deal. This places Chelsea right at the top of European football, with one of the biggest shirt sponsorships ever signed.This partnership with one of the world’s leading tyre manufacturers is for an initial term of five years and begins at the start of the 2015/16 season. It will see the Yokohama brand appearing on all of our shirts from our first team to our youth teams.
The agreement was formally concluded today when the Chairman of Yokohama, Tadanobu Nagumo (pictured second left) and CEO Hideto Katsuragawa (far left), flew in from Tokyo, Japan to appear in an official launch photoshoot with Chelsea Manager Jose Mourinho and Captain John Terry.
‘It is an absolute pleasure to welcome Yokohama as our new Official Shirt Partner and we look forward to a successful relationship with them,’ said Chelsea Chairman Bruce Buck.
‘Chelsea and Yokohama are a perfect fit. Both are global organisations with a focus on performance and innovation, as well as having huge ambition and an unwavering culture of success.