McDonald's has began handing out toys with Happy Meals. While we've seen more educational and surprising tech inclusions, like VR goggles, toys that promote fitness and physical activity have been very few and far between.
The fast-food giant is encouraging kids to get moving with a new "STEP-it" fitness tracker. Every Happy Meal sold in the US and Canada will include one of six wrist-worn pedometers that also blink slowly or quickly depending on a child's activity.
McDonald's Canada Senior Marketing Manager, Michelle McIImoyle, explains to CityNews stating: "Step-it is in line with McDonald's general philosophy for Happy Meal toys, which is to make toys that encourage either physical or imagination-based play," The toy is now available at all McDonald’s restaurants in both Canada and the U.S.
McDonald’s Canada senior marketing manager Michelle McIlmoyle explained the new toy was the result of a pitch from one of the QSR’s agencies, Creata. The Step-It was inspired by popular fitness trackers aimed at adults such as the FitBit. Using this as a starting point, the agency helped McDonald’s create two simplified activity trackers designed to appeal to children.
See campaign video below >>>