It's 9% thinner than the MacBook, however, and about 30% thinner than the MacBook Air. Asus chairmain Jonney Shih positioned the aluminum ZenBook 3 as a rival for both, offering a premium, but thinner build than the MacBook along with more power than the Air.
The ZenBook 3 will be available with Core i7 and i5 configurations, with Intel's HD Graphics 520 and up to 16GB RAM. However, the screen is surprisingly weaker than the MacBook: it's a 12.5in 1080p offering, whereas the MacBook sports a 1440p display (at 12in). HP's Spectre makes a similar concession, as well.
Asus' option offers a built-in fingerprint sensor in the touchpad for Windows Hello, along with a nine-hour fast-charging battery, a Harman Kardon quad-speaker array, and a single USB Type-C port.
Shih said the ZenBook 3 was "the best of both" MacBook and MacBook Air, being lighter and thinner than the former, and more powerful than the latter. The ZenBook 3 will also feature the company's highest screen-to-body ratio of any of its laptops — 82 percent. That screen is 12.5 inches, and is coated in gorilla glass. The body of the laptop has a full-size keyboard, a glass-covered touchpad, and a fingerprint reader that supports Windows Hello to make logging in possible without needing to type in your password.
The laptop will come in three colors: Royal Blue, Quartz Grey, and — just to really drive home the Apple comparison — Rose Gold. A ZenBook 3 with an i7 processor and a 1TB solid state drive will be available for $1,999, in Q3 this year , or $1,499 with a 512GB SSD.